Freitag, 14. September 2012

Small Business Owners Are You Making These 3 Deadly Website Copywriting Mistakes?-UGG Boots Sale

t;s a common question. "What copywriting mistakes should I avoid?"UGG Boots UK There are many, but the 3 I chose might surprise you. Why? Because while these can potentially cause the greatest amount of damage they are not ones most copywriters talk about. Why? Because these aren;t the "sexy" copywriting mistakes. They aren;t the quick-fix aspects. They require thinking and judgment and… <gasp!>… work! However, they are the ones that - when implemented correctly - can drastically boost the performance of your copy and content whether that be a blog post, article, web page, email or other forms of text.Copywriting Mistake #1 - Writing Without a PlanRegardless of what you write, you;ll get better results if you perform due diligence with a little prior planning. In fact, if you go through the planning phase of copywriting, chances are the copy will all but write itself. How so? Because research allows you the opportunity to get to know your target customer, organize your thoughts, outline features, benefits and end results, get your creative juices flowing, and much more. It also allows you to overcome what might otherwise become copywriting mistakes. Take this article, for instance. When I started, I didn;t just lay fingers to keyboard and begin rambling on. I thought about the topic I;d like to approach. I looked into keyphrases that might be a good fit. (For this piece, I chose "copywriting mistakes" and "copywriting mistake.") Then, I gave some thought about what - specifically - I;d like to accomplish in the article.UGG Knightsbridge Boots What, precisely, did I want to communicate to you? Those became the "3 copywriting mistakes" mentioned in the headline as well as the outline for my writing.All that was left to do was fill in the blanks.The same applies to writing website copy. When you follow a process for outlining features, benefits and end results, researching keywords, and creating a skeleton of what the page should accomplish, it all falls into place much easier.Copywriting Mistake #2 - Writing About Your Company/Product Instead of To Your Site VisitorOne of my biggest pet peeves - and one of the most common copywriting mistakes I see - is ignoring your site visitors. Indulge me for a minute as I climb on my soapbox. If someone walked into your office, shook your hand and asked how you could help them, you would not immediately begin to rattle off everything you believed to be a strong point about your product or company. No. What would you do? You;d start getting to know the customer.You would ask questions. You would find out what their problems/challenges are. You;d get details on specifically what they want to do/accomplish and then you would address their exact issues. Instead of "we do this and we do that and our company… let us help… we, we, us, us, our, our, our…blah, blah, blah" you would speak to the customer who is seated in front of you. Instead of "we-ing all over yourself," you;d say something like this:"Mr. Smith, you can get to where you want to go. It;s not as hard as you think. You can improve the image others have of your company and help reinforce your brand with a system that offers 3 important advantages. First, you;ll find that You get the idea. Does that mean you can never use "us" or "we" or "our?" Certainly not! But keep it to a minimum. I;d venture to guess you should you those words less than 10% of the time. After all, it;s not about you… it;s about the ones who have the money: your customers.Copywriting Mistake #3 - Thinking Copywriting Only Happens on Your Web PageIf you plan to write search engine optimized copy, you;ll have to understand that your copy actually begins in the search engine results pages (SERPs). The title tag and the META description tag create a little advertisement for you in Yahoo!, Google, Bing and the other engines. Let;s say a surfer types in "black cowboy boots" (for example). The very first exposure that customer has to your web page is what they find in the SERPs. Which of these tag sets grabs your attention?Black Cowboy Boots - Black Cowboy BootsBlack cowboy boots are manufactured by all of the major cowboy boot makers. This most popular boot comes in various styles depending on your needs.Black Cowboy Boots - Free Shipping and Return ShippingBuy cowboy boots with a price guarantee and top rated customer service. You can compare multiple ... Dan Post Boots Eel Cowboy - Black (Men;s) $249.95 ...Western Spurs, Tshirts, Western Wear, Art, PostersBlack Cowboy Boot with Spurs keychains · Black Cowboy Boot with Spurs Key Chain by White_Wedding. praying cowboy pet clothing · praying cowboy dog shirt ...I don;t know about you, but I;d be clicking that free shipping one with the price guarantee! You have to write your title tag and META description tag as an advertisement. Tell the surfer why they should click to your page as opposed to the other 10,000 in the SERPs. What;s in it for them if they click to you?So, now you know. And now that you know, you can avoid making the 3 most deadly UGG Kenly Boots copywriting mistakes small business owners make.

Olajuwon next week Gifted Knicks optimistic Adams melon combination complementary

According to ESPN reports, "The Dream" Olajuwon will next week travel to New York, Stoudemire, Anthony, Chandler, Camby, the Knicks players Gifted. Olajuwon "Adams melon combination is suggested.
Netease sports reported on September 14:

According to ESPN reports, Hakeem - Hakeem Olajuwon in the next week to the the Green Berg's New York Knicks training base, Gifted team some players. "The Dream" I said in the interview, and very much looking forward to with Amare - Amare Stoudemire - Carmelo Anthony , Tyson - Chandler and Marcus - Marcus Camby's cooperation. It is reported that the Gifted Knicks coach Mike - Woodson arrangements.

Earlier this summer, Stoudemire specifically to Houston accepted Olajuwon's guidance, Tactical Training time is two and a half weeks. Olajuwon, Stoudemire and Anthony, there is no reason not to be successful. "They should be aware of, personal outstanding performance is not the most important people will only remember that you have won a number of games victory. Outstanding player and another offensive capability to fight side by side, should you help, you can lighten your burden you want to work together, rather than competing with teammates.

Despite Olajuwon to help small Manchester training low footwork, but he the Knicks tactics should not be confined Stoudemire to play inside, Anthony is responsible for the outside attack so simple. "Amar should not only stay in the restricted area, because he has the ability to score inside and outside the lines. Cameron is also true, he can attack low shot outside So if Cameron in low, Amar can go near the free-throw line, he can hit the shot. Amar low, Cameron can also shot at the free-throw line. they should complement each other in order to win, they need each other. "


Of course, Olajuwon is not to suggest the Knicks "Adams melon attack only around two commenced. He believes that the center Tyson Chandler has considerable offensive potential last season, Chandler averaged a score of 11 points, 3 points higher than his career average level. "He rebounds, blocked shots the timing is just right, his judgment and ability to respond very well, although I have not seen his own footwork, but with such a talented player ought to be able to have a good performance in this regard So I tried to teach him some footwork with his talent and effort, if you can have more footwork that he can open a new door in order to scale new heights, and his efforts in this regard should be . "

Chandler also very much looking forward to the cooperation and Hakeem Olajuwon this summer, he originally intended to accept the "big dream" Gifted, but had to be canceled because of the Olympics.

Losing Its Place on the iPhone, YouTube Introduces a New iPhone App

Updated with information about why Apple is removing the YouTube app as a default on the iPhone.

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PrintThe new iPhone will have a noticeable absence: the little TV screen logo that marks the YouTube app. But YouTube viewers need not despair. On Tuesday, YouTube’s own iPhone app hit the App Store.

Though YouTube lost its prominent place on the iPhone’s home screen, it gained something arguably more important: the ability to show mobile ads. It could not do that before because Apple built and controlled the earlier YouTube app.

But there is a downside for YouTube. Now it has to convince iPhone users to take an extra step to download the app, since it will no longer automatically show up on iPhones. YouTube plans to do that with a mobile and online marketing campaign.

Here’s the corporate back story. YouTube is owned by Google, which makes the Android mobile operating system that competes with Apple’s. Apple has plans to replace Google Maps as the service for the maps application in the next version of its iOS software, substituting a combination of technologies it owns and licenses from other companies. But Apple and Google do not compete in video. Instead, people briefed on the YouTube decision say, it made more sense for Google to manage the YouTube app.

People watch YouTube videos on cellphones a billion times a day, and mobile views make up a quarter of total YouTube views. The challenge will be for YouTube to maintain these numbers without a native iPhone app.

The new app has more videos and features than the Apple version. Since that one was introduced in 2007, it has hardly been updated. YouTube has been adding features to its Android app and mobile Web site — including channels, and the ability to browse other videos while watching one — that it will now include in the iPhone app.

For example, the new app will have tens of thousands more videos than it did before. That’s a small number in YouTube’s universe, but these include some of the most in-demand videos, like Lady Gaga’s official videos. Those haven’t been visible before, because the video makers chose to make money by showing ads.

The new app will also have more sophisticated search and features like swiping to view the channel guide. And it will have new ways to share videos, including on Facebook and Google Plus and via text message.

The app is for the iPhone and iPod Touch. It works on iPads, but is not formatted for the bigger screen. YouTube is working on a new iPad app.

“It’s a new app built by YouTube engineers, to give our iPhone users the best mobile experience,” Andrey Doronichev, head of YouTube mobile, wrote in a YouTube blog post.

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